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BMC on Google

#snsinstitutions #snsdesignthinkers #designthinking The Business Model Canvas (BMC) of Google (Google) explains how the company creates, delivers, and captures value. Key Partners: Content creators, advertisers, app developers, smartphone manufacturers, and cloud clients. Key Activities: Search engine operations, online advertising, cloud computing, AI development, and platform management (YouTube, Android, Maps). Key Resources: Advanced algorithms, massive data centers, brand reputation, user data, and skilled workforce. Value Proposition: Fast and accurate search results, free digital tools (Gmail, Maps, Docs), targeted advertising solutions, scalable cloud services, and an open-source mobile platform (Android). Customer Segments: Internet users, advertisers, businesses, developers, and enterprises using Google Cloud. Channels: Websites, mobile apps, Android OS, Chrome browser, and cloud platforms. Customer Relationships: Automated self-service platforms, personalized experiences, and business support services. Revenue Streams: Primarily advertising (Google Ads), followed by cloud services, app store sales, hardware, and subscriptions (YouTube Premium). Cost Structure: Data center operations, R&D, employee salaries, marketing, and infrastructure maintenance.