Meta Ads Andromeda Best Practices for 2026 скачать в хорошем качестве

Meta Ads Andromeda Best Practices for 2026

I’m Jandre, founder of V8 Media (Top 1% Digital Agency) and V8 Capital. Since 2018, we’ve worked with 500+ businesses and generated nearly R2 billion in revenue for small to mid-sized DTC brands. Meta’s Andromeda update is the biggest shift we’ve seen on Facebook & Instagram ads in years — and most advertisers are still running setups that no longer match how the algorithm actually works. In this episode, we unpack what Andromeda really is, why creative has become the primary targeting mechanism, and how brands should restructure campaigns if they want to stay profitable in 2025 and beyond. If you’re still relying on interest targeting, funnel-heavy structures, or duplicated “winning” ads — this episode will reset how you think about Meta ads. Got a question? 📩 Email me: jandre@v8media.co.za 🗒️ What You’re Going to Learn in This Video In this episode, I sit down with Bea to break down Meta’s Andromeda (Ad Retrieval) update and how it’s changing performance for advertisers across Facebook and Instagram. This isn’t theory. This is what we’re seeing inside real ad accounts. We cover: What Meta’s Andromeda update actually is and when it rolled out Why creative volume now matters more than targeting Why duplicates don’t equal variety How Meta uses creative signals to find buyers Why broad targeting + Advantage+ is now the default Why top, middle, bottom funnel structures are falling away How many creatives you realistically need at different spend levels Why ads that don’t spend should be killed fast How to scale without breaking the algorithm Real case studies showing lower cost per purchase and higher ROAS Why Meta still spends on existing customers even when excluded How to structure a true Andromeda-style campaign Where AI tools help — and where strategy still matters If you run paid ads on Meta, this episode will change how you approach creative testing, scaling, and campaign structure. ⏱ Timestamps 0:00 – Intro 0:40 – What Andromeda is & why it matters 1:30 – When Meta actually rolled it out 2:30 – Why creative now matters more than targeting 3:30 – Why duplicates stopped working 4:30 – Broad targeting & Advantage+ explained 5:30 – How creative does the targeting 6:30 – Why funnel-based campaigns are dying 7:30 – One campaign, one ad set, many ads 8:30 – How many creatives you actually need 9:30 – Killing ads that don’t spend 10:30 – Scaling without breaking performance 11:30 – Monitoring spend daily (not weekly) 12:30 – Case study: cost per purchase dropped 13:30 – ROAS comparison: traditional vs Andromeda 14:30 – Why Meta still targets existing customers 15:30 – Audience breakdown insights 16:30 – Is Andromeda a setting? (No) 17:30 – Proper Advantage+ setup explained 18:30 – Why flexible ads are fading 19:30 – AI tools & creative insights 20:30 – Final summary: how to win with Andromeda 🔎 Hashtags #MetaAds #FacebookAds #InstagramAds #Andromeda #DTCMarketing #PaidAdsSA #EcommerceGrowth 🔎 Related Searches Meta Andromeda update Facebook ads creative strategy Meta Advantage Plus explained Broad targeting Meta ads How to scale Facebook ads Creative testing Meta ads 🔑 Keywords Meta Andromeda update, Facebook ads creative targeting, Advantage Plus Meta strategy, broad targeting Facebook ads, scaling Meta ads, ecommerce paid ads South Africa 🔗 Links Marketing help: https://v8media.co.za Investment: https://v8capital.co.za 📱 Follow Me Instagram: @officialjandredebeer TikTok: @officialjandredebeer LinkedIn: Jandre de Beer