Going Viral: How To Balance Authenticity and Spectacle скачать в хорошем качестве

Going Viral: How To Balance Authenticity and Spectacle

What if the very metrics designed to help you succeed online are quietly rewiring who you are? Episode 268 of Think Fast, Talk Smart: The Podcast sets out to answer a question that all content creators and professionals are currently struggling with. On this episode, host Matt Abrahams sits down to talk with Angèle Christin, an associate professor of communication and sociology at Stanford University. She is also a fellow at Stanford’s Human-Centred AI Institute. Her work focuses on the social impact of algorithms and AI. In this episode, Matt and Angèle talk about: • How everyone is already a content creator • Why algorithms on social media sites rewarding drama could be problematic • The short-term/long-term tradeoff of the creator economy • How your social media profile is your professional window • How diversifying your offerings can help you make money as a content creator • The critical difference between a story that connects and a story that convinces. • The next frontier of AI research that nobody is talking about. Every creator out there is looking for ways to navigate the tension between what sells and what we want. Given how crucial social media algorithms have become to everyone’s professional life, this episode aims to help you navigate the increasingly blurred line between online persona and professional identity. Key Quotes • "Really, we're all content creators now... just as workers, as everyday human beings. We are all kind of putting content out there and creating a public persona that then plays an increasingly important role in hiring, promotions, and of course getting laid off." - Angèle Christin (05:40) • "The reality of social media labor is much harder than what some of the curated images or curated accounts of leading social media celebrities provide... Your primary interlocutor is the algorithm of social media companies, and it's a hard boss." - Angèle Christin (14:39) Chapters 00:00 Introduction 00:48 Drama Drives Incentives 04:59 Navigating the Drama 09:47 Storytelling and Ethnography 14:24 Advice for Creators 17:38 Matt’s 3 Questions 20:58 Conclusions Relevant Links: Angèle Christin: https://www.fastersmarter.io/guests/a... Episode References: https://www.fastersmarter.io/225-spea... Connect with us: Premium Signup: https://www.fastersmarter.io/premium/ Email Questions & Feedback: hello@fastersmarter.io LinkedIn: (  / think-fast-talk-smart  ) Instagram (  / thinkfasttalksmart  ) YouTube (   / @thinkfasttalksmart  ) Matt Abrahams on LinkedIn (  / maabrahams  )