Global Expansion GTM, ft. Naresh - global expansion lead, Aptos скачать в хорошем качестве

Global Expansion GTM, ft. Naresh - global expansion lead, Aptos

In this episode of the @touchgrass_pod, Rachit sat down with Naresh to talk about what it takes to scale globally vibes and vanity metrics how aptos chooses countries for expansion why depth matters more than surface-level presence walking the fine line in marketing: what works, what doesn’t and much more! key timestamps 1:17 - moving from india ops to global expansion 3:34 - biggest takeaway from being india lead 8:25 - evolving aptos india: accelerator → winter school 10:17 - hiring @srilakshmitc as india lead + handover 15:12 - global expansion principle #1: go deep 20:00 - marketing boundaries: what’s approved vs what isn’t 21:02 - picking regional leaders and trusting the hire 23:01 - setting marketing guidelines + content anchors 24:15 - top advice for aspiring global expansion leads