How Chris Ridley of Evoluted Built the Award-Winning PPC Campaign That Boosted ROI 27x | ALM 9 скачать в хорошем качестве

How Chris Ridley of Evoluted Built the Award-Winning PPC Campaign That Boosted ROI 27x | ALM 9

In this episode of Automation Layering Masterclass, Chris Ridley shares the story of building Evoluted’s Search Cannibalization Management Tool—a solution designed to stop paid ads from stealing traffic from strong organic rankings while maximizing incremental growth. He explains how the tool integrates SEO Monitor’s API with Google Sheets and Google Ads scripts, ensuring ads only run when they’re truly needed. 👉 Evoluted's Search Cannibalisation Management Tool: https://www.evoluted.net/blog/marketi... 👉 A step-by-step tutorial of the tool: https://drive.google.com/file/d/12AuT... 👉 Chris speaks about the tool and search cannibalisation on the Jack at Candour podcast:    • This Google Ads Tool Uses SEO Data to Save...   👉 Connect with Chris Ridley (Head of Paid Media, Evoluted):   / chris-ridley   👉 Connect with Fred on LinkedIn:   / frederickvallaeys   Chapters: 00:00:00 Intro: Welcome to Automation Layering Masterclass 00:00:54 Guest Intro: Chris Ridley from Evoluted 00:03:01 Introducing the Search Cannibalization Management Tool 00:03:07 Client Case: Puckstop & Concerns About Cannibalization 00:10:39 Using SEO Monitor API + Google Sheets 00:11:23 Geographic Targeting & Ranking Segmentation 00:11:42 Google Sheets Template & Setup Walkthrough 00:11:55 Labels & Applying Them in Google Ads Editor 00:12:52 SEO Monitor API Integration Explained 00:16:13 Label Prefixes, Multiple City Projects & Scripts 00:28:28 How the Automation Pauses or Reactivates Keywords 00:30:48 Results: Northern Digital Awards & Client Success 00:33:19 Shopify Migration, 113% Search Revenue Growth 00:34:18 Conversion Rate Lift & Client Outcomes 00:34:58 Future Roadmap: Generative AI Search & SEO Overviews 00:35:44 Voice, Conversational Search & Audience Targeting 00:44:44 Wrap-Up: Resources, Show Notes & Connect with Chris 00:45:23 Closing Thanks & Subscribe for More Episodes ► Past Automation Layering Masterclass sessions:    • Automation Layering Masterclass   ► Get emails about future PPC Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com/