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Optimize Before You Automate: In this episode of Automate Live, Chris Luecke (Manufacturing Happy Hour) and Nikki Gonzales (Automation Ladies) sit down with Brian Darling and Shawn Donahue from Raymond Corp to tackle one of the biggest questions in automation: How do you decide what to automate first? Brian and Shawn share Raymond's proven "Optimize, Connect, Automate" approach, covering: Why automating broken processes can backfire How data and telematics inform automation decisions The human side of automation: workforce involvement & change management Building long-term partnerships that support scaling automation Real-world examples of scaling automation successfully If you're navigating automation decisions for your facility, this is a masterclass in getting it right. 🚀 Learn more about Raymond Corp: https://www.raymondcorp.com 🎥 Subscribe for more automation insights: / @a3automate #Automation #Manufacturing #IndustrialAutomation #SmartFactory #RaymondCorp #ForkliftAutomation #AutomationJourney #LeanManufacturing #ContinuousImprovement #Automate2025 #Telematics #SmartLogistics #FactoryOptimization Key Moment (Timestamp): 00:00 - Optimizing Operations Before Automating 01:00 - Why Data and Telematics Matter 03:10 - Bringing the Workforce Into the Automation Process 05:30 - Choosing the Right Automation Partners 07:40 - How Companies Can Start Their Automation Journey 09:00 - Leadership Actions That Drive Technology Adoption 11:00 - Lessons from Toyota’s Lean Philosophy 12:00 - How to Scale Automation Across Operations