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This video introduces the Scientific Publishing playlist — a complete guide for researchers who want to master the process of writing, formatting, and publishing academic papers. Whether you’re a PhD student, early-career researcher, or established academic, this series will help you build your publishing strategy, avoid common pitfalls, and strengthen your writing for international journals. Through this episode, Prof. Shady Attia, Head of the Sustainable Building Design Lab at the University of Liège, explains why publishing matters, what challenges researchers face, and how to build productivity and visibility through effective scientific communication. Content Overview 00:52 – Why Scientific Publishing Matters 03:52 – The Challenges of Publishing 05:37 – Introducing the Playlist 08:36 – The Role of Writing in Scientific Productivity 12:14 – Why Watch This Playlist? 13:42 – Call to Action 💡 Key Takeaways -Scientific publishing builds your academic career and reputation. -Over 80% of manuscripts face initial rejection, persistence and revision are key. -Learn how to identify reliable journals and avoid predatory publishers. -Writing clarity and structure are the strongest predictors of acceptance. -Establishing a writing routine can boost research productivity by 40%. -This playlist provides actionable tools to manage your writing, submission, and review process.