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Get right to the point and find the information you are looking for, skip ahead to these chapters below! 00:00:00 Introduction 00:04:02 Cannabis Customer Demographics Translate To Preferences in Cannabis Products 00:06:23 Retail Cannabis Prices Trends in Colorado and California 00:10:02 Cannabis Pricing Strategies in a Fluctuating Economy 00:17:02 Top of the Funnel Cannabis Marketing Strategies 00:18:13 Selling Your Cannabis Products to Retailers 00:19:26 Examples of Cannabis Brand Awareness Campaigns 00:22:39 Increasing Sell-Through and Budtender Engagement in Cannabis Retail 00:26:30 Merchandising Assets in Cannabis Retail 00:28:06 Cannabis Packaging Strategies and Customer Preferences 00:31:32 Strategies for Building Awareness and Generating Demand with Cannabis Marketing 00:35:04 Exploring Digital Out-of-Home Advertising and QR Codes 00:36:45 Understanding how Fighter Brands fit in Cannabis Business Strategy 00:39:50 Fighter Brands Strategy – Creating Value at Every Level 00:43:01 Choosing Cannabis Consumer Archetypes for Product Targeting 00:44:36 Event Marketing Approach that Excites Cannabis Customers 00:49:19 Navigating Intellectual Property Challenges in the Cannabis Industry 00:51:36 Balancing Cost and Design in Packaging for Value-Oriented Cannabis Products Join us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compelling brand narratives, mapping out the customer journey, and utilizing the fighter brand strategy to protect and grow your market share. During our 60-minute session, you’ll uncover: • Effective techniques for building and maintaining a strong cannabis brand. • How to pivot your product offerings in response to market changes. • The secrets behind successful fighter brands and how to implement this strategy without cannibalizing your main brand. • Comprehensive brand marketing strategies tailored for each stage of the customer journey. Attendees will leave with practical strategies to enhance brand awareness, drive customer loyalty, and achieve sustainable growth in the competitive cannabis industry. Join us and take the first step towards transforming your cannabis brand today. ________________________________________ Want more great cannabis marketing tips?! Hit subscribe and you'll be notified when we launch our weekly webinars. Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-bus... Like us on Facebook: / mediajel Follow us on LinkedIn: / mediajel Follow us on Instagram: / mediajel Follow us on X (Formerly Twitter): / mediajel Let's strategize about your business: https://www.mediajel.com/contact-us/