The Game is Won in Research - Caleb O'Dowd, Clayton Makepeace EPIC Tribute скачать в хорошем качестве

The Game is Won in Research - Caleb O'Dowd, Clayton Makepeace EPIC Tribute

How do you get the "edge" in your market? Internet marketing guru Caleb O'Dowd shares what he's learned from studying Clayton Makepeace's successful controls! In fact, Caleb admits to pasting Clayton's famous promotions on the walls of his apartment. He studied those sales pieces for YEARS. Caleb recounts how Clayton stepped into the internet marketing world - and "ruled the roost" from the get go. Then Caleb dissects Clayton's famous "23 cent Life Saver" promo - and reveals how he reverse engineered that promo NUMEROUS times to create winning controls for his products. Although they never met personally - Caleb admits to studying powerful Clayton concepts that formed his base for marketing. For example - Caleb explains Clayton's concept of "Dominant Emotion" and how a copywriter/marketer who can reach a prospect at his "core" WILL get the sale! Caleb says he got his eyes "Blown WIDE OPEN" when he studied Clayton's "Invest without Fear" promo. He called it the ULTIMATE in "You Base" copy! And you can't create that caliber of "You Base" copy without delving into the research. Caleb quotes the Gary Bencivenga tenet, "The game is won in research." Caleb continues to deliver master-level training on how to delve into the research to achieve true legendary status in marketing and copywriting. Join Caleb O'Dowd's email list: www.ROITips.com 0:00 Intro 0:42 Clayton's Relentless Unknown Student: Caleb O'Dowd 1:25 Clayton "Ruled The Roost" from the Get Go 1:48 The Famous "23 cent Life Saver" Package 2:45 He was Perfect at Every Area 3:25 Different ways to Capture People's Attention 4:05 Target Your Readers Emotions 4:23 The Big Lesson from Clayton 5:04 Get to Know Your Prospect 6:47 The Game is Won in Research 7:24 A Master Of Fundamentals 9:00 Years Worth of Research 9:53 Study Clayton's Packages! Subscribe to my channel here:    / carlinecole   Want MILLION-DOLLAR copywriting secrets? Visit my website: https://carlinecole.com​ Get helpful resources to turn your next copy into kick-butt controls! https://carlinecole.com/carlines-estore​ Get INSTANT ACCESS to over 80 control covers that are making my clients millions of dollars! https://carlinecole.com/kick-butt-con... Read my CopyStar Blog: https://carlinecole.com/blog ​ Listen to podcast interviews featuring Carline Anglade-Cole: https://carlinecole.com/podcasts​ Get Million-Dollar Copywriting Secrets right in your inbox! https://carlinecole.com Earn BIG BUCKS as a Copywriter! https://members.carlinecole.com/ready... - Check out my book! "My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!" https://carlinecole.com/my-life-as-a-... Buy on Amazon: https://amzn.to/3aNlLxR Buy on Barnes & Noble: https://bit.ly/3BP27gR Buy on Kobo: https://bit.ly/3lSKffF - Follow me on social media! Facebook:   / carlineangla.  . LinkedIn:   / carline-a.  . Instagram:   / copystarcar.  . - #CarlineCole #Copywriting #CopywritingCourse #DirectResponse