90 Seconds of Insights on Prime Day 2025 Results with NIQ скачать в хорошем качестве

90 Seconds of Insights on Prime Day 2025 Results with NIQ

Join Jack O'Leary, Director of eCommerce Strategic Insights at NielsenIQ, for a 90-second breakdown of Prime Day 2025. This year’s event stretched over four days, twice as long as usual, which shifted the shopping dynamic from a quick surge to a steady burn. Jack highlights top-performing categories like electronics and personal care, and how Amazon leveraged the event to deepen engagement with its ecosystem, including Prime Video, and Amazon’s AI assistant – Rufus, enhancing transparency and personalization through features like price history tracking. Plus, learn how other retailers capitalized on the moment and what brands should take away for future planning. *Explore More from NIQ:* Global Thought Leadership:    • Global Thought Leadership   FMCG Insights and Solutions:    • FMCG Insights and Solutions   Retail Insights and Solutions:    • Retail Insights and Solutions​   Stay ahead of the curve with NIQ—where insights drive success! --- *About NIQ* This content was produced by the data experts, engineers, customer service, and communications teams at NIQ. For more updates across FMCG, Retail, T&D, AI, Financial Services, State-of-the-Art research and data solutions, and more, follow NIQ here: LinkedIn:   / nielseniq   Facebook:   / nielseniq.global   Instagram:   / nielseniq   X:   / nielseniq   NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Today, NIQ operates in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, visit: https://www.niq.com © 2025 Nielsen Consumer LLC. All rights reserved.