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What is Lean Product Management

Greg Cohen is a Lean Product Management expert and author of multiple best-selling Product Management books such as Agile Excellence for Product Managers. He is also on the 280 Group staff as a consultant/trainer and today he is answering the question: What is Lean Product Management? On the surface this seems to be a simple question but of course the answer is not so easy, as Lean Product Management is a complex topic. Greg is able to basically define Lean Product Management as a a mindset that Product Managers use to get value to market rapidly. Since 2008, experts such as Greg have been evolving and codifying Lean Product Management techniques and have found that when teams use the techniques properly, they can easily cut their time to market in half. There are several Lean Product Management principles, but that Greg shares is ABV, or Always Be Validating. Hopefully this video helped you have a basic understanding of the Lean Product Management definition; if you would like to learn more join Greg's upcoming webinar: Untangling the MVP in Lean Product Validation http://theaipmm.lpages.co/untangling-... and download his free book: Lean Product Management http://280.gr/2hmMFVk