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High-integrity engineering, renewable heating innovation, and straight-talk business leadership — Simon Baseden shares a rare behind-the-scenes look at what it really takes to run and evolve a specialist UK HVAC and renewable technology company through uncertainty, industry change, and post-pandemic recovery. In this Business Spotlight episode, Simon Marshall (ActionCOACH UK) sits down with Simon Baseden, Owner & Director of AAC Group, a Kent and South East England specialist in air conditioning, mechanical ventilation, and air source heat pump systems. With a full apprenticeship background and multi-discipline engineering qualifications, Simon explains how AAC Group grew from a commercial construction services firm into a focused, high-quality renewable and HVAC specialist. The conversation explores construction industry payment pressures, process improvement, workforce development, and why quality standards and engineer pride still drive long-term reputation. Simon also shares practical insight into scaling responsibly, reducing overheads, retaining skilled teams, and planning a smart seven-year exit strategy — without chasing reckless expansion. Ideal for UK business owners, construction leaders, engineering firms, HVAC professionals, and renewable energy contractors looking for grounded, real-world growth thinking. Key Takeaways 🔹 How AAC Group built a specialist HVAC & heat pump business 🔹 Why quality workmanship beats fast expansion 🔹 The real impact of long payment terms in UK construction 🔹 Apprenticeships and skills investment that pay for life 🔹 Process improvements that stabilise SME operations 🔹 Smart, flexible exit planning for owner-led businesses You can get in touch with Simon Baseden here on LinkedIn: / simon-baseden-956a3517 🔔 Want your business to be featured as our next Business Spotlight? Book in your FREE podcast slot today via our website: https://www.businessspotlightseries.com #business #advice #podcast #businessowner #businesstips #growth #businessgrowth #businesslesson #businessessentials #howtostartabusiness #businessstrategy #businesspodcast #motivation #thebusinessspotlight #success This channel explores everything from UK business strategies to starting your own business in the UK. Gain exclusive insights for UK-based entrepreneurs and learn how to manage your own business, understand any business, and promote your business effectively. Discover tips on how to market your service business, start a restaurant business in the UK, and even how to start your own business with no money. Follow along for valuable advice on building, managing, and growing your business.