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This week on Hustle Share, host Ron Baetiong sits down with Cris Azaña, co-founder and CEO of Kazam, to trace her journey from growing up in a household shaped by kasambahays to building a tech platform that connects homeowners and domestic workers in a safer, smarter way. Cris shares hard-earned lessons on grit, family expectations, and founder conviction—revealing what it really takes to solve meaningful problems, push through doubt, and create opportunities for overlooked communities. Ep Timeline: [00:02:36] – Introducing Cris Azaña and Kazam: solving the kasambahay problem [00:04:59] – What Kazam does: matching homeowners and kasambahays through tech [00:07:15] – Ron’s personal struggles finding reliable household help [00:10:35] – Personality matching, DOST grants, and building Kazam’s algorithm [00:12:30] – Transparency vs agency scams: why Kazam removes the middleman [00:15:25] – Using AI to detect scammers and protect both sides of the platform [00:18:16] – Growing up as the eldest of six: “Ate syndrome” and early leadership [00:21:11] – Why kasambahays are the real heroes behind family success [00:23:31] – Family business roots and being groomed to take over [00:28:41] – The Asian financial crisis and helping rebuild the family business [00:30:09] – Running a wholesale store while finishing her MBA [00:32:33] – Choosing to finally become a founder [00:38:02] – Kazam’s origin: a college capstone idea revived 20+ years later [00:41:23] – Why job creation became Cris’ life mission [00:44:25] – Choosing tech: scaling impact without heavy inventory or capital [00:46:39] – Near shutdown moments, grants, and founder survival mode [00:49:20] – Ron on running startups in “hard mode” [00:50:46] – Building a two-sided marketplace from scratch [00:52:10] – Early traction: Facebook outreach and making Kazam free to grow supply “What would fulfill me is providing jobs. And Kazam always attracted me because it’s going to be meaningful—because I know it’s going to create jobs to a group of people that have been neglected, that is overlooked, and that is close to my heart.” Resources: LinkedIn (Cris Azaña): / cris-aza%c3%b1a-ba55812b4 Website: Kazam Facebook (Kazam): / kazamph LinkedIn (Kazam): / kazamph Links/Sponsors: OneCFO: https://www.onecfoph.co/ PLDT Enterprise: https://pldtenterprise.com MSME Fiberbiz - https://bit.ly/pldtenterprise-ROId-nb... 5G SIM Only - https://bit.ly/pldtenterprise-ROId-nb...