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Why Michael Jackson Is Bigger Than Elvis Presley and The Beatles examines scale, reach, and global impact — not nostalgia or personal preference. This video breaks down why Michael Jackson’s influence operated on a level that went beyond any single era, country, or medium. In this episode, we compare measurable factors that define cultural size: global reach, media saturation, sales longevity, live viewership, and cross-cultural penetration. You’ll learn how Michael Jackson emerged in a fully globalized media age and used television, music videos, and touring to reach audiences Elvis and The Beatles never had access to at scale. We examine why Thriller’s worldwide dominance, Jackson’s unprecedented MTV impact, and events like Motown 25 and the 1993 Super Bowl halftime show created shared global moments unmatched in music history. The video also explores how Jackson’s influence extended beyond music into fashion, dance, humanitarian work, and international pop culture in a way no Western artist had achieved before. Key moments explored include: How Michael Jackson reached audiences across every continent Why modern media amplified his impact beyond earlier icons What long-term data reveals about cultural permanence This is not about diminishing Elvis or The Beatles. It’s about context. By the end, viewers will understand why Michael Jackson’s era, tools, and execution allowed him to become the most globally recognized entertainer of all time — and why that scale remains unmatched. Sources Used Guinness World Records — documentation of Thriller as the best-selling album worldwide Billboard — chart history, global sales analysis, and artist impact reporting The New York Times — coverage of Michael Jackson’s global reach and cultural influence Rolling Stone — comparative analysis of Michael Jackson, Elvis Presley, and The Beatles MTV Archives — documentation of Michael Jackson’s impact on global music television BBC Music — features on global pop culture and artist reach RIAA / IFPI — industry data on album sales and international markets NFL / Nielsen ratings — viewership data from Super Bowl XXVII halftime show