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At some point, I stopped being a person online and started being a brand. In this video essay, I talk about BookTube burnout, social media personas, and the psychology of losing yourself in the digital age. From BookTube and BookTok to podcasts and Instagram, creators slowly turn into products — curating aesthetics, managing impressions, and performing versions of themselves instead of just existing. This isn’t really about books. It’s about identity, authenticity, and what happens when your personality becomes content. If you’ve ever felt like you don’t recognise the “online version” of yourself anymore… this one’s for you. Topics covered: – BookTube burnout – creator identity crisis – social media psychology – impression management – branding vs authenticity – parasocial pressure – being yourself online 📚 More thoughtful bookish video essays every week. 🔥 Get Money Off Your First Order with Mountaineer Brand! Use this link ➡️ https://www.mountaineerbrand.com/?ref... Or use code: BALDBOOKGEEK701 at checkout! 🛒 Amazon Storefront: Shop my recommended products here ➡️ https://www.amazon.co.uk/shop/baldboo... 💬 Join this channel to get access to perks: / @baldbookgeek 🔗 All My Links – Socials, Merch, and More: https://linktr.ee/williamjames1988 👍 PLEASE LIKE, SHARE + SUBSCRIBE!! 🔔 Don’t forget to click the bell to turn on post notifications! 📌 Keywords: booktube, booktok, booktube burnout, social media burnout, losing yourself online, creator burnout, youtube essay, video essay, authenticity online, being yourself online, social media psychology, book community, reading community, small youtuber, introvert creator, digital identity, branding yourself, content creator life, bookish content, reflective essay, youtube commentary