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00:00 – Biggest sports story of the moment 02:26 – Timeout and regrouping 04:52 – Karibuni and setting the tone 07:19 – Sports everywhere, all the time 09:47 – Premier League stagnation issues 12:12 – CHAN vs AFCON confusion explained 14:38 – Making sports work at home 17:06 – The five-point sports strategy 19:33 – Challenges in maintaining excellence 21:55 – Sporting excellence and good governance 24:26 – Filling seats and attracting viewers 26:50 – Asking “What’s in it for me?” in sports 29:17 – Opportunities at the sport level 31:44 – Kenya Academy of Sports insights 34:12 – Missed deals and lost opportunities 36:38 – KPL brand vs APO brand debate 39:05 – Talent in the national sports scene 41:29 – Picking key areas to focus on 43:57 – A values-based approach to sports 46:23 – Looking ahead to the EPL season African football is at a defining moment, and CHAN 2024 has brought the spotlight firmly onto Kenya, Uganda, and Tanzania as co-hosts. In this conversation, Cynthia Mumbo(a sports scientist), broadcaster Musa Abdi, Chris Ochieng (Gor Mahia Striker), and Elly Asiete (Mathare FC captain) unpack the opportunities and challenges facing the game, from government incentives and player rewards to the role of grassroots academies, the struggles of local leagues, and the dream of building a truly global football culture on the continent. Drawing comparisons with the Premier League’s branding power, they reflect on what African leagues must do to grow into sustainable, professional ecosystems that attract fans, sponsors, and investors. Beyond the tournament itself, this episode is a candid exploration of football as both a business and a cultural force, asking what it will take for Africa to not only produce world-class talent but also create thriving local leagues that inspire the next generation. Whether you’re a lifelong supporter of the beautiful game or simply curious about the intersection of sports, governance, and culture, this is an inside look at football’s future in Africa. Like, Subscribe and follow : https://linktr.ee/panel54pod 📩 Let’s talk: hello@panel54pod.com 🎙 Recorded on location in NBI KENYA 🎧 Produced by Commex Africa and E & C Talent