Use These 3 Mobile Game Monetization Tips from the Pros скачать в хорошем качестве

Use These 3 Mobile Game Monetization Tips from the Pros

Dive into mobile game monetization with us. We're unraveling common strategies used by game developers and a few of our top tips to maximize your revenue. There are a few core business models to choose from: First up, there’s in-app purchases like coins, energy, skins, and characters. The IAPs you sell can serve many different functions - they can help users progress in the game when they’re stuck, complete tasks, or just customize their experience. Your goal is to make your IAPs appealing enough to sell. You need to A/B test pricing, discounts, timing, and even the content inside. Though only 2-5% of players generally make IAPs, those that do are usually extremely engaged and loyal. Doing IAPs right hinges on nailing the pricing, designing IAPs that are valuable without feeling predatory, and knowing when to show prompts for this premium content. There’s also a mobile game monetization strategy around your high-demand vs. lower-demand items. You should offer standard resource packs that aren’t the main sellers at a high price point. Then you can introduce limited-time offers for other, more in-demand items that feel like a better value for money but come with time limits on availability and can only be purchased once. This comes down to building value and incentivizing the purchase. Because not every player monetizes with IAPs, many developers choose to monetize the rest with ads. There are two kinds of ads - user-initiated, rewarded ad formats that users can opt into to unlock content - and system-initiated ads that you the developer control, like interstitials and banners. Your goal here is to constantly check the ads’ impact on in-game metrics like retention and engagement. To do that, A/B test the frequency and pacing of your ads, segment users to receive different ad experiences, and choose your placements carefully. Finally, there’s web shops. App stores will charge you 30% on every in-app purchase. But selling items on the web, outside your app, means you save that commission and keep more revenue in your pocket. It’s a direct to consumer channel without any middlemen in the way. Beyond saving 30% on every purchase, web shops open up way more doors for mobile game monetization. Features like dynamic pricing, exclusive discounts, and loyalty programs boost revenue and get users to spend more. Let’s look at Playtika. Their games generate huge revenue with lots of different IAPs. Guess what’s on the web shop of a casino game like Slotomania? Exclusive access to offers, like earning bonus coins for visiting the store daily. D2C channels like these account for 25% of Playtika’s total revenue at this point. If you’re ready to see the benefits of a web shop for yourself, reach out to us here at Stash. We’ll help you build a shop and optimize your mobile game monetization strategy in a way that creates a better experience for both you and your players. Learn more about mobile game monetization: https://dev.stash.gg/glossary/mobile-... 0:00 - Intro 0:12 - In-app purchases 1:11 - In-app advertising 1:34 - Web shops ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Stash builds direct-to-consumer channels for the world’s best games. LET’S STAY IN TOUCH Website: https://dev.stash.gg/ Contact: https://dev.stash.gg/contact Careers: https://dev.stash.gg/careers LinkedIn:   / stashgg   LEARN ABOUT GAME GROWTH Blog: https://dev.stash.gg/blog Glossary: https://dev.stash.gg/glossary LISTEN TO OUR PODCAST Spotify: https://open.spotify.com/show/6h0SusE... Apple Music: https://podcasts.apple.com/us/podcast... ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ #mobilegaming #mobilegame #monetization #gamedeveloper #gamedevtips #gamedevelopment #mobilemarketing