Digital Marketing Basics: Domain Names, Web Hosting & Website Structure Explained скачать в хорошем качестве

Digital Marketing Basics: Domain Names, Web Hosting & Website Structure Explained

In this video, we provide a practical guide to the foundational elements of digital marketing, focusing on domain names, web hosting, website structure, and user interface/user experience (UI/UX). Learn how to set up your online presence effectively, optimize your website for SEO, and create a user-friendly experience that drives conversions. Topics Covered: Domain Names Definition and structure: protocol, subdomain, second-level domain, top-level domain (TLD) Types of TLDs: generic (.com, .org), country code (.in, .uk), and sponsored (.gov, .edu) Guidelines for selecting memorable, brandable, and SEO-friendly domain names Technical overview: how domains map to IP addresses via DNS Web Hosting Definition: server space for storing and serving website files Hosting types: shared, VPS, dedicated, cloud hosting Key considerations: uptime, speed, security (SSL), backups, scalability Popular providers: GoDaddy, Bluehost, and more Website Structure Linear, hierarchical, and database-driven structures Importance of internal linking for SEO and user navigation How structure affects site usability, indexing, and engagement User Interface (UI) & User Experience (UX) Principles: simplicity, clarity, consistency, and mobile responsiveness Navigation, call-to-action buttons, and visual design best practices Examples of good UI: Uber, Apple; bad UI: cluttered/confusing sites Impact of UI/UX on conversion rates and customer retention Key Takeaways Branded domain names are better for trust, memorability, and SEO than keyword-stuffed domains Quality hosting and website structure are critical for performance, security, and SEO Mobile-friendly UI/UX improves user satisfaction, engagement, and conversion rates Secure websites (HTTPS + SSL) build trust and protect user data Integrating domains, hosting, and UI/UX design enhances overall digital marketing effectiveness Video Timeline (Highlights) Time Segment 00:00 – 05:00 Introduction to digital marketing & customer value concepts 05:00 – 12:00 Domain names: structure, types, and selection guidelines 12:00 – 20:00 Technical aspects of domains & DNS 20:00 – 30:00 Web hosting types, selection tips, and performance considerations 30:00 – 38:00 Website structure: linear, hierarchical, dynamic, and SEO impact 38:00 – 50:00 UI/UX design principles, mobile optimization, call-to-actions, and examples 50:00 – 55:00 Key conclusions and best practices for building an effective website Perfect for digital marketing beginners, entrepreneurs, website creators, and small business owners looking to establish a strong online presence. Like, Share & Subscribe for more practical digital marketing tutorials, website optimization tips, and actionable insights for growing your business online.