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How does a small idea grow into a brand that speaks for itself, without losing its soul? Today, Nauvi sits down with Jason Goncalves, a respected fashion designer and founder of SmoothCats, for an honest exchange about vision, creativity, and breaking free from the pressures of conformity. Through SmoothCats, he shares how each creation begins as a vision and grows with thought, intention, and a dedication to uplifting those around him It’s Jason’s way of inspiring others while keeping it effortlessly real. He’s not just a fashion designer, he’s a guide for those who want to build something meaningful while staying true to themselves. Jason opens up about the challenges of carving your own path, the courage it takes to pursue your ideas unapologetically, and the joy of creating opportunities for others to shine alongside you. Nauvi and Jason reflect on what it truly means to show up authentically, how quiet consistency and intentional connections inspire others, and showing that real influence isn’t about being loud, it’s about creating space for growth, both for yourself and the people who matter most. In this exchange, we get to the heart of: How to Stay True to Your Vision How to Turn Ideas Into Reality How to Avoid Gatekeeping and Inspire Others How Love, Commitment, Hope, and Consistency Build Success How Creativity Can Empower Community "You know…real leadership and mindful influence isn’t about being loud. It’s about quietly turning your vision into reality while giving others room to shine along the way." Stay Healthy, Nauvi Enjoyed the conversation? Subscribe here 👉 / @earthsideexchange Jump to your favorite parts of the conversation: 00:00 – Intro 03:31 – How creativity started and what sparked the journey 10:01 – Overcoming hurdles & leveling up 20:01 – Finding the right people, creative freedom, and saying no to yes-men 27:58 – The design process, making wearable statements, and connecting it to faith 32:47 – Staying real and embracing your uniqueness 37:28 – Business with heart: setting boundaries and scaling without losing yourself 42:34 – Building confidence and making moves with what you’ve got 47:30 – Giving back, legacy, and leaving something for the next creative in line MORE SMOOTHCATS: / smoothcats401 / jasonsosmooth / goodtastemarket / @goodtastemarket / jasonsosmooth www.goodtatstemarket.com CONNECT WITH US 🌍 / earthsideexchange / @earthsideexchange