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In this episode of The Disruptor Podcast, John Kundtz sits down with Bill Crouch, CEO of BrightDot Fundraising Advisors and former college president, to discuss why traditional development tactics are failing leaders, and what replaces them: ➡️Trust, ➡️Relevance, ➡️Relationship, and ➡️Mattership (the discipline of making supporters feel seen and valued, so philanthropy becomes relational, not transactional.) Bill shares the origin story behind his “start with the heart” philosophy (including the dinner that failed), why major donors evaluate leadership before the mission, and the practical disciplines nonprofit CEOs can use to build momentum without burning themselves or their teams out. What you will Learn: 1️⃣Why transactional fundraising is failing—and how donor expectations have changed 2️⃣What “start with the heart” looks like in real donor conversations 3️⃣How major donors assess leadership, credibility, and trust before committing 4️⃣The difference between targeting donors and earning a relationship 5️⃣A simple weekly cadence leaders can use to build a sustainable fundraising engine About our Guest: Bill has spent 40 years helping nonprofits and higher education leaders shift fundraising from transactional activity to transformational impact through BrightDot’s “Art of Fundraising” approach—blending strategy with human connection, storytelling, and leadership presence. Connect with Bill on LinkedIn: / drbillcrouch Contact Bill Crouch: bill@thebrightdot.com Buy his book: Start with the Heart: https://a.co/d/0bgmA8Mv Visit BrightDot's Website: https://thebrightdot.com/ *** Engage, Share, and Connect! Spread the Word: Valuable insights are best when shared. Share this episode with peers who may benefit from it if you find it insightful. Your Feedback Matters: How did this episode resonate with you? Share your thoughts, insights, or questions. Your engagement enriches our community. Stay Updated: Don’t miss out on further insights. Collaborate with The Disruptor and connect with John Kundtz ( / jmkundtz . Got a disruptive story to share? We’re scouting for remarkable podcast guests. Thank you for being an integral part of our journey. Together, let’s redefine the status quo!