Love Your Customers: Building Loyalty in the Sign Industry w/ Joe & Liz скачать в хорошем качестве

Love Your Customers: Building Loyalty in the Sign Industry w/ Joe & Liz

In this episode of Behind the Signs, Liz and Joe dive into one of the most important (and often overlooked) aspects of running a successful sign shop — customer retention. From handwritten thank-you cards and swag boxes to company mottos and vetting client relationships, they share practical, real-life strategies for building long-term customer loyalty in a project-based industry. You’ll learn: • Why retaining great customers is more profitable than constantly chasing new ones • How to build trust without being a “yes man” • Ways to surprise and delight your clients post-installation • How shop culture shapes your customer experience Perfect for sign shop owners, project managers, and anyone building client-based businesses. 📦 Want to be featured in a future shop tour? DM us @behindthesignspodcast on IG 🧠 Learn more about SignTracker: https://www.sign-tracker.com 👋 Don’t forget to like, subscribe, and share this episode! Sponsors: 📌 SignTracker – Project management made for sign shops: Click here to try it free for 14 days: https://bit.ly/3SMSY2s 📌 Inktavo – Business tools for print, promo, and sign professionals: Click to check out our tools: https://www.inktavo.com/tools-resources/ 00:00 – Intro 02:00 – SignTracker Shoutout & Sponsorship 03:15 – Today’s Topic: Loving Your Customers 04:50 – Why Retention is better than a new acquisition 07:00 – Building Company Culture Around Customer Care 09:00 – Vetting Customers (The Vibe Check!) 12:00 – When It’s Okay to Say No 14:00 – Building Trust Without Saying Yes to Everything 17:00 – Turning Trust into Loyalty 19:00 – Surprise & Delight Tactics for Clients 21:00 – Proactive Communication Tips 23:00 – Swag, Newsletters & End-of-Year Boxes 25:00 – Final Thoughts: Relationships Over Transactions 26:10 – Outro & How to Get Involved Be sure to join our community:   / behindthesigns   Special thanks to our friends at Sign Builder Illustrated: SignShop.com -Catch our monthly article in the section: Behind The Signs