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Discover our newest adventure: an epic campaign created in partnership with British agency MullenLowe for Bayer. This challenging project transcended taboos, bringing a new voice to young women through a bold reimagining of classic fairy tales such as Rapunzel, Cinderella and Aurora, Sleeping Beauty. Menstruation, a natural phenomenon that is part of the daily lives of billions of women around the world, many still in childhood, is often surrounded by mysteries and taboos, especially during the transition to puberty — a period marked by doubts and silence. . It is in this scenario that our beloved princesses are reinvented: they leave their castles and enter reality, facing everyday challenges in a strong and authentic way. This innovative campaign is being broadcast on TV and billboards, and of course, on social media, where the magic spreads even faster. Start the journey today with the enchanting Rapunzel film. Stay tuned: over the next two weeks, we will share more of this incredible journey that promises to inspire and transform. Don't miss. Descubra nossa mais nova aventura: uma campanha épica criada em parceria com a agência britânica MullenLowe para a Bayer. Este projeto desafiador transcendeu tabus, trazendo uma nova voz para jovens mulheres por meio de uma releitura audaciosa de contos de fadas clássicos, como Rapunzel, Cinderella e Aurora, a Bela Adormecida. A menstruação, um fenômeno natural que faz parte do dia a dia de bilhões de mulheres ao redor do mundo, muitas ainda na infância, é frequentemente cercada de mistérios e tabus, especialmente durante a transição para a puberdade — um período marcado por dúvidas e silêncios. É neste cenário que nossas adoradas princesas são reinventadas: elas saem dos castelos e entram na realidade, enfrentando os desafios cotidianos de maneira forte e autêntica. Esta campanha inovadora está sendo veiculada em TV e outdoors, e claro, nas redes sociais, onde a magia se espalha ainda mais rápido. Comece a jornada hoje com o encantador filme de Rapunzel. Fique atento: nas próximas duas semanas, compartilharemos mais desta incrível jornada que promete inspirar e transformar. Não perca. Credits: Clients Bayer Consumer Health Global Patricia Corsi Philipp Schuster Agency – MULLENLOWE Global Creative Director, Carlos Andrés Rodriguez Client Partner, Rebecca Harrison Strategy Partner, Diana Lopes Producer, Kelly Barker Group Creative, Director Enrique Camacho Creative Directors, Bronwyn Sweeney, Loren Cook, Tanya Wilson, Lindsei Barros Copy Writer, Sebastian Suarez Gnecco Global Business Leader, Will Dixon CSO International Brands, Ayesha Walawalkar Executive Director, Global Strategy, Jonny Gadd Strategist, AJ Morris Production Officer, Nick Price Production – Big Studios CREATIVE VP: Ricardo Big Passos EXECUTIVE VP: Nelson Alves Neto COORDINATION: Director, Tiago Marcondes: Project Manager, Marina Plink Animation Director, Alex Ferreira Simões Assistant Animation Director, Lucas Barbosa Technical Coordinator, Anderson Virino Coordinator, Daniel Barbieri Assistant Coordinator, Isa De Nicola CONCEPT ART / STORYBOARD: Storyboard, Martim Chiarella BG / Prop Concept Art, Katan Character Concept art, André Zendron Illustrator and Concept, Bruno Jacob MODELLING: Lead / Character Modelling (Cinderella), Eric Pereira BG / Prop Modelling, Gabriel Neris BG / Prop Modelling, Lucas Gallo Character Modelling (Rapunzel), Gabriel Cruz Character Modelling (Sleeping Beauty), Vitor Semeghini LOOKDEV / RIGGING: BG / Character texturing, Kayque Deleon BG / Prop texturing, Igor Lapa Prop texturing, Lucas Gallo Rigging, Danilo Pinheiros Hair Sculpting, Sergio Filho RENDERING / COMPOSITION Lead Rendering, Anderson Virino Composition / Lighting Lead / Rendering, Alexandre Trevisan Rendering, Igor Lapa Rendering, Kayque Deleon Composition, Fabio Urzedo Additional Simulations, Otavio Massarico ANIMATION CREW Alex Ferreira Simões Lucas Barbosa Daniel Ferretti Daniel Ueno Beatriz Ramos Marcos Elias André Ventura Victor Souza Camila Xavier Fazolin Daniele Vieira Felipe Carpinetti Guilherme Olivato Gabriel Kotaro EDITING / GRAPHICS: Editor / Motion Graphics, Junior Trein Motion Graphics, Thais Falconi Additional Motion Graphics ,Anderson Virino Editor (Making of), Marcos Alencar MIRACLE VFX. HAIR/CLOTH SIMULATIONS AND COLOR GRADING FX Supervisor, Vinícius Abdala Task Scheduler, Pedro Zumkeller Pipeline TD / FX Artist, Gabriel Leite FX Artist, Xan Yamamoto FX Artist, Lucas Girotto Ingest QC, Vitor Lanna Ingest QC, Felipe Zapater Jamute MUSIC AND AUDIO PRODUCTION Music Producer James Feeler, Marcos Vaz, Luciano Nunes Executive Producers Hingrit Nitsche, Kiki Eisenbraun Sound Engineers Otávio Bertolo, Siri e Marcelo Filho Production coordinators Julianna Zuppo and Leticia Nunes Clients Bayer Consumer Health, Dorival Juan Manuel Nuss Bertora Gustavo Martinez Ana Lucia Ordoñez Luis Mendoza Camila Estrada Santiago Vallejo Maria Cecila Morales Maria Cecilia Garci