Decisions 2025 Atlanta: The Agency Transformation: Embracing AI and Human Innovation скачать в хорошем качестве

Decisions 2025 Atlanta: The Agency Transformation: Embracing AI and Human Innovation

FEATURED SPEAKERS: Peter Bunarek, CEO, BBDO Atlanta Amanda Forgione, CEO, Morrison Agency Micöl Rankin, Creative Director, Majority (Moderator) Marla Kaplowitz, CEO, 4As ABOUT: As AI and technology rapidly transform the marketing landscape, agencies must adapt to stay ahead. In this session, we’ll explore how agencies can leverage their internal creativity and expertise to navigate these changes. Discover actionable strategies for harnessing the unique skills of your team to not only keep pace with technological advancements but also to thrive in this new era. You’ll learn how to blend human ingenuity with cutting-edge tools to enhance creativity, drive innovation and future-proof your agency’s success. Walk away with concrete tactics to turn disruption into opportunity and lead your agency confidently into the future. Recorded 2/12/2025