The Billion Dollar Advertising Gamble That Crushed Jaguar скачать в хорошем качестве

The Billion Dollar Advertising Gamble That Crushed Jaguar

Jaguar tried to reinvent itself with the boldest marketing shift in its 102-year history… and it backfired in a way no one saw coming. In November 2024, the luxury automaker released a 30-second ad that didn’t show a single car. No engines. No design. No heritage. Just neon suits, pink sets, paintbrushes — and a message no one could understand. What happened next became one of the most shocking brand collapses of the decade. Sales in Europe crashed by over 97%, Elon Musk publicly mocked the campaign, dealerships stood empty, and Jaguar’s century-old identity began to dissolve overnight. While its parent company thrived, Jaguar’s own lineup vanished, its rebrand failed to connect, and its loyal fans walked away. This video dives deep into how a single marketing gamble spiraled into a global cautionary tale — from the “Copy Nothing” commercial, to the leadership fallout, to the risky Reimagine Plan that pushed the company into silence. Stay till the end, because Jaguar’s story reveals the brutal truth about what happens when a legacy brand forgets who it is. If you love breakdowns of billion-dollar marketing disasters, automotive shakeups, and brand storytelling, this is one you don’t want to miss.