Creating the "Rolex of Cookies" with Matt Jung, CEO of Last Crumb скачать в хорошем качестве

Creating the "Rolex of Cookies" with Matt Jung, CEO of Last Crumb

Matt Jung is an entrepreneur and generalist with over a decade of experience founding businesses and leading teams with a focus on business development, operations, marketing and brand strategy in both startup, incubator/accelerator, and corporate environments. Currently, Matt is the CEO of Last Crumb (https://lastcrumb.com/), the world’s first ultra-premium luxury cookie brand. Their nostalgic flavors are upgraded with the world’s best ingredients, delivered through a premium direct-to-consumer membership with luxe packaging you can show off. Topics Covered by Matt Jung in this Episode How Matt and his team are building the world’s first ultra-premium luxury cookie brand with Last Crumb How Matt ended up as CEO of Last Crumb Developing their 12 cookie flavors Being intentional about developing a brand before going to market Creating a market and why that worked for their brand Why they chose not to test their product on consumers before launching Actively going against their investors’ advice Last Crumb’s go to market strategy and how they built an organic flywheel without any paid media Managing supply and demand for a waiting list of over 100,000 people Building an in-house cookie factory and 3PL while simultaneously creating a D2C brand Learning to scale at a feasible rate for their growth and demand while maintaining a very high quality and consistent product Growing from a mom and pop roadside bakery cart to an exclusive cookie factory Constantly improving quality to create an amazing customer experience Some ideas Matt has for the future of Last Crumb Avoiding the mistake of diversifying before scaling Listen to my podcast where I interview Founders and VCs: Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/2brgfQP... Show Notes: https://www.justgogrind.com/ Subscribe to my channel: http://bit.ly/2FDFShD Connect with me: Twitter:   / justingordon212   Instagram:   / justingordon8   LinkedIn:   / justincharlesgordon   Pitch your startup: http://www.vitalize.vc/ Who am I? Hey! I'm Justin :) Based in Los Angeles, I’m the Director of Marketing at Vitalize Venture Capital (https://vitalize.vc/), host a podcast called Just Go Grind interviewing founders and investors, and write a newsletter from time to time.