Princeton Agility Feb 26, 2025 - Adapting Agility to Small and Medium Businesses by Marina Alex скачать в хорошем качестве

Princeton Agility Feb 26, 2025 - Adapting Agility to Small and Medium Businesses by Marina Alex

What do you do when your industry is in a turmoil, layoffs are plenty and the prospects are not clear? This is one big hairy question that is on everyone’s mind in the agile industry right now. With all of the experience, multiple certifications, and tons of work done to develop your coaching and facilitating skills – how do you pay your mortgage now while making a positive impact? Meet Marina Alex, known in our industry as an author of SWAY framework (Agile for Sales). Marina shares her story and approach to ‘riding the storm’ and shows you how to see your Blue Ocean. All that you’ve learned and practiced as an agilest is immensely valuable. Broaden your horizons, walk your talk and be agile with the application of your knowledge and experience. Sounds interesting? Here's what you can learn from Marina: How to recognize your value How to adapt/pivot and recognize new possibilities How to get excited about the Perfect Storm About Marina Alex: 10+ years as an Agile coach outside of IT, with hands-on experience across 34 industries and 21 countries. 20 years in sales and marketing, successfully working as an independent coach and selling her expertise directly. Since 2023, dedicated to helping small and medium-sized businesses (SMBs) address their most critical business challenges. Founder of The SWAY Academy, where she has empowered 70+ Agile coaches to market their services to SMBs and build thriving, sustainable careers. A recognized expert in bridging Agile practices with real-world business needs, delivering measurable results across diverse industries.