PRICING for Bookkeepers - How to Price Impact (Commercial Pricing PLUS the impact of AI on Pricing) скачать в хорошем качестве

PRICING for Bookkeepers - How to Price Impact (Commercial Pricing PLUS the impact of AI on Pricing)

Jo Wood and Zoe Whitman introduce a bold new pricing approach for bookkeepers: Pricing for Impact. They explore the evolution of pricing in the industry—from hourly rates and volume-based models to value pricing—and explain why these models are no longer fit for purpose in a tech-driven, AI-supported world. Jo and Zoe share real-life stories, including Jo’s early experience charging £35/hour while helping a client grow their profits by £1 million—without being recognised as an investment. Through engaging analogies, like cinema popcorn pricing and holiday price anchoring, they demonstrate how psychological pricing strategies from other industries can apply to bookkeeping. They propose an innovative pricing model that combines a base fee with a commission or KPI-linked component, rewarding bookkeepers not just for time or tasks but for the business outcomes they help create. This isn’t just about earning more—it’s about being perceived differently: as a strategic partner and integral part of the client’s success. 💡 What Viewers Will Learn Why hourly and volume-based pricing models fall short in today’s bookkeeping landscape How to adopt value pricing and build a “gold standard” service offering The psychology of pricing: how principles like anchoring, decoy pricing and fast-action bonuses apply How to introduce impact-based pricing tied to your clients’ success metrics Ways to position yourself as a business partner, not a cost How to confidently justify premium pricing using measurable outcomes Ideas for pricing Making Tax Digital (MTD) services using scalable packages ⏱️ Timestamps 0:00 – Introduction to Pricing for Impact 1:10 – Jo’s £35/hour story: Helping a client increase profits by £1M 3:43 – Cost vs. Investment: Changing how clients see bookkeepers 5:20 – Problems with hourly and volume pricing 6:22 – Pricing psychology in other industries 8:58 – Popcorn pricing and the decoy effect 9:50 – Fast-action bonuses and commitment pricing 11:45 – Introducing Value Pricing and the “Gold Standard” service 13:25 – The £900/month model: Building premium packages 16:00 – Comparing outsourced vs. in-house financial support 17:15 – What is Impact Pricing? 18:30 – Estate agent commission model explained 21:40 – Bookkeeper as business partner: The coffee shop analogy 24:07 – Tracking KPIs to demonstrate value 25:00 – Base fee + KPI-linked fee = Pricing for Impact 27:00 – Building relationships and trust with the right clients 28:13 – Moving from report creation to report conversations 29:29 – Embracing hard conversations and business partnership 30:49 – Q&A: Managing pricing reviews and increases 33:10 – Q&A: How to price for MTD ITSA 🎯 Download the Pricing Spreadsheet and explore all our pricing methods inside The Bookkeepers' Collective 📞 Book a call to find out how we can support your pricing journey 🔍 Learn more: 6figurebookkeeper.com 🔗 WORK WITH US Join the FREE MEMBERSHIP and get access to: A supportive community of bookkeepers Free training sessions (including ChatGPT for Bookkeepers) Join THE BOOKKEEPERS’ COLLECTIVE for: CPD-accredited training on Practice Foundations and Business Growth Marketing, Sales, and Pricing strategies 14+ hours of live support each month Expert sessions from industry professionals 👉 6figurebookkeeper.com ⚠️ Disclaimer The information in The Bookkeepers' Podcast is for information purposes only and does not constitute professional advice. The 6 Figure Bookkeeper Ltd disclaims all liability for any reliance placed on the content without seeking appropriate guidance.