The Framemaking Sale: Building Buyer Decision Confidence | Renegade Marketers Unite скачать в хорошем качестве

The Framemaking Sale: Building Buyer Decision Confidence | Renegade Marketers Unite

Most marketers worry about whether buyers trust their brand. Brent Adamson, author of The Framemaking Sale, argues that the actual issue sits somewhere else: Buyers do not trust themselves. In this episode, Drew sits down with Brent to challenge three big assumptions: That more supplier trust is the answer, that buyers have a neat journey to map, and that customer centricity is always the right north star. In this episode: • Why decision confidence matters more than supplier trust • How shifting from “trust us” to “trust yourselves” reshapes GTM • How to rethink buyer journeys through the “never again” and spaghetti-bowl lens. • Framemaking in practice, from nudges and checklists to maturity models. • The three Es, Establish, Engage, Execute, as a shared marketing and sales playbook. Plus: Escaping the smartness arms race by editing content to reduce anxiety and build buyer self-confidence. Turning social proof into a confidence engine, using “other customers like you…” stories. Making content supplier-agnostic, helping buyers ask better questions and weigh tradeoffs. If you want your buyers to trust themselves enough to decide, start here. Chapters 0:00 – Intro 2:21 – Three sales misconceptions marketers have 4:41 – Build buyer decision confidence 12:24 – Frame the buy and surface obstacles 25:05 – Replace buyer journeys with pain maps 26:24 – Three E's: Establish, engage, execute 31:45 – Help buyers make the best decision fast 36:40 – Differentiate in the sales experience 39:51 – Partner to boost top-of-funnel 42:25 – Guide overwhelmed buyers with context 51:02 – Do's and don'ts for better sales pursuits Connect with us on LinkedIn:   / renegade-llc   Connect with Drew on LinkedIn:   / drewneisser   Connect with Brent on LinkedIn:   / brentadamson   To find the transcripts of all episodes, suggest future guests, or learn more about quite possibly the best B2B marketing agency in New York City, visit https://renegademarketing.com/ To learn more about CMO Huddles, visit: https://cmohuddles.com/ #marketingpodcast #b2bmarketers #cmo #b2bleadership#b2bmarketingagency #marketingleadership #strategicmarketing #datadrivenmarketing #leadershippodcast