Episode 3: Why Digital Transformation Often Disappoints скачать в хорошем качестве

Episode 3: Why Digital Transformation Often Disappoints

Most digital transformations don’t fail because the technology is wrong. They fail because leaders treat them as IT projects. Once something is labelled “digital,” it gets delegated—to IT, the CIO, the tech team—while the rest of the business waits. But the truth is, these aren’t digital transformations. They’re business transformations enabled by technology. When transformation sits only with IT, systems go live, processes are automated, but behaviours, decisions, and outcomes don’t change. The tools work—but the business doesn’t move. Technology is an amplifier. It scales whatever already exists. Weak alignment, unclear accountability, poor leadership—technology simply exposes it. That’s why executives often feel disappointed after major tech investments. Not because the systems failed, but because the business never truly transformed. Successful transformation isn’t led by IT. It’s led by the business. IT enables it. Technology supports it. But leadership must own it. Digital transformation fails when it’s treated as a technology project. Business transformation succeeds when leadership takes responsibility