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Web-to-app is reshaping subscription app growth in 2026. In this FunnelFox webinar, we discuss insights from the State of Web2App Report and break down how leading subscription apps are using web onboarding funnels to improve attribution, increase conversion rates, and scale more efficiently. Topics covered: – Web-to-app vs app-only growth strategies – Why top apps run dozens (or hundreds) of funnels – Web onboarding vs app onboarding mental models – Attribution challenges and Meta signal strategy – Pricing trends in web-to-app subscriptions – AI’s role in creative, personalization, and funnels – When web funnels outperform native app flows Panelists: • Phil Carter — Founder & CEO, Elemental Growth • Marcus Burke — Meta Ads & App Growth Consultant This session is for: Founders, growth leaders, marketers, and product teams building or scaling subscription apps. 📊 Download the State of Web2App Report: 👉 https://funnelfox.com/state-of-web2ap... 🔔 Subscribe for more app growth, web-to-app, and attribution insights. ______ TImestamps: 00:00 Introduction & panel setup 02:15 Web2App & subscription app trends 08:40 Multiple funnels & personalization 12:14 Why top teams run more funnels (and grow faster) 14:44 Web vs app campaigns: which one should you run? 20:26 Pixel & signal strategy 23:05 Web vs app onboarding 27:39 App Store redirects 34:38 Pricing in Web2App 39:22 Web vs app conversion rates 54:13 Final takeaways & closing thoughts