Yeo Valley Organic x Vypr | How Consumer Insights Helped a British Brand Expand Beyond Dairy скачать в хорошем качестве

Yeo Valley Organic x Vypr | How Consumer Insights Helped a British Brand Expand Beyond Dairy

Yeo Valley Organic is one of Britain’s best-loved food brands — a family-owned business rooted in Somerset and dedicated to organic farming, animal welfare, and sustainability. https://www.yeovalley.co.uk/ After over 30 years as a leader in organic dairy, Yeo Valley set out to expand into new food categories — first with soups, and now into beef. Entering a well-established and price-sensitive market, they needed more than just brand strength — they needed real consumer insight to back their decisions. The Challenge: Understand how shoppers perceive Yeo Valley beyond dairy Identify which claims and values (“free range” vs “grass-fed”) mattered most Justify a premium price in a competitive category Present a data-backed proposition to Tesco with confidence Build a more agile, insight-led decision-making culture internally How Vypr Helped: Using Vypr’s consumer intelligence platform, Yeo Valley quickly tested and validated key elements of their new beef range: Messaging: Found the claims and language that resonated most with shoppers Price Sensitivity: Identified the optimal price point consumers were willing to pay Brand Stretch: Gauged how well consumers accepted Yeo Valley’s move into beef With fast, cost-effective testing, Vypr helped Yeo Valley evolve confidently — blending brand heritage with data-driven innovation. Book a demo to see how Vypr can help your business innovate with confidence: https://vyprclients.com/book-a-demo/