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Start saving with Rocket Money! Managing your finances starts here http://rocketmoney.com/emmainthemoment #rocketmoney #personalfinance Over the summer The Smiley Company sued 700+ Etsy small businesses (as well as sellers on RedBubble and eBay) for allegedly infringing on their iconic yellow and black logo. The company utilized something called a Schedule A Defendants (SAD) Scheme. This video includes an overview of how this scheme works thanks to Eric Goldman's research on the topic as well as an interview with one of the small business owners. I'm not a legal professional! Just read a lot about this! Feel free to add in anything I missed :) --- Beth's website: https://beth-williams.co.uk/ Follow Beth on Instagram: / beexbeth thanks to Jaida ( @mrsmoonheaven ) for being an active listener in this video. subscribe to her channel and follow her on instagram: / mrsmoonheaven Thank you to Professor Eric Goldman for leading the charge on this research and for taking the time to send me extra resources to help in my research. --- follow me on social media instagram: / made.in.the.moment tiktok: / made.in.the.moment patreon: / madeinthemoment other links: https://madeinthemoment.univer.se for drama: [email protected] business inquiries: [email protected] subscribe to my main channel for crochet and knitting specific content: @madeinthemoment --- A few sources: https://heitnerlegal.com/2023/07/21/b... Schedule A Defendants Scheme https://pacermonitor.com/public/case/... / i_am_freaking_out_shop_suspended_lawsuit Eric Goldman, A SAD New Category of Abusive Property Litigation, https://papers.ssrn.com/sol3/papers.c... (2023). https://blog.ericgoldman.org 00:00 intro 02:29 a brief history of the smiley company 8:47 trademark, copyright, and IP 12:05 what's a SAD scheme? 16:57 why do SAD schemes succeed? 21:43 the 8 steps of a SAD scheme 33:05 the Etsy case and Beth's story 40:22 concluding thoughts script editing by Nicholas Melvin #thesmileycompany #sadscheme