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This video is for informational and educational purposes only. It is not legal, medical, or financial advice. Regulations, taxes, and rules vary by location — consult local authorities or qualified professionals before making business or compliance decisions. Join us at Mercy Wellness in Sonoma County for an in-depth tour and conversation with Brandon, the owner-operator behind a true vertically integrated operation: cultivation, manufacturing, distribution, retail—and the first licensed consumption lounge of its kind in Northern California. We talk legacy growers, running a 44,000 sq ft facility, product transparency, and how the regulated market is being squeezed by rising taxes and an expanding black market. What you’ll hear about in this episode: How vertical integration works from clone to packaged product to on-site consumption. Honest talk about the economic pressures operators face—tax hikes, regulation costs, and consolidation. Cultivation highlights: legacy strains like Super Lemon Haze, Gelato 41 and Blue Dream, and why some genetics still shine. Staffing, training, and building a culture that retains talent across multiple departments. Why Mercy built a lounge and how it fits into their long-term vision. If you enjoyed this episode, subscribe for more Grow World tours and interviews. Have questions or want us to visit another operation? Leave a comment below — we read them. 00:00 Intro 1:38 Who is Brandon & Mercy Wellness and what they do 11: 36 Future of the industry according to Brandon 16:40 Jobs in the Industry & Mercy Wellness 18:55 Mercy Wellness tech & trials 21:00 Where is the industry going in California 20:25 Whats coming for Mercy 30:49 Secure some deals from our partners! https://www.summerbluesoptics.com/ ("GROWWORLD") 10% off 🔔 Subscribe to stay updated on our latest episodes. 👍 Like, share, and comment your thoughts below - we love hearing from our community! Credits: Lead Editor- Bao Nguyen #MercyWellness #SonomaCounty #VerticallyIntegrated #ConsumptionLounge #GrowTour #CultivationTour #Manufacturing #RetailShowroom #SuperLemonHaze #Gelato41 #BlueDream #RegulatedMarket #BlackMarket #PlantIndustry #Clones #Production #GrowWorld #OperatorInterview #LegacyGrowers #FarmToStorefront #Transparency #LoungeLaunch #IndustryChallenges