[Cultural Cafe] Contagious: Why Things Catch On скачать в хорошем качестве

[Cultural Cafe] Contagious: Why Things Catch On

Title: Contagious: Why Things Catch On Author: Jonah Berger Presenter: Oubai Description: What causes certain products, ideas, and behaviors to be talked about more? It is not dependent on “influencers.” Contagious content is so inherently viral that it spreads regardless of who is doing the talking. This is an excellent workbook on why products or ideas spread as a result of fostering word of mouth promotion. Berger’s Six Principles of Contagiousness. Principle 1: Social Currency Principle 2: Triggers – Top of mind, tip of tongue. Principle 3: Emotion – When we care, we share. Principle 4: Public – Built to show, built to grow. Principle 5: Practical Value – News you can use. Principle 6: Stories – Information travels under the guise of idle chatter.