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National Climate Emergency Summit | Getting the Message Right

2:23 - Margaret Klein Salamon 8:21 - Rebecca Huntley 13:02 - Richie Merzian and Q&A GETTING THE MESSAGE RIGHT FRAMING EMERGENCY THREAT & RESPONSE The power of language and the way we frame an issue has the ability to ignite or switch people off. When the way we communicate has a big effect on attitudes and reactions, how do we get the climate message right to successfully mobilise people at the necessary scale and speed of action? How do we effectively communicate the scale and speed of action that is now required? How do we navigate the delicate terrain of facts, fear, courage, identity and reality? Margaret Klein Salamon – Founding director of The Climate Mobilization Rebecca Huntley – Australian social researcher and expert on social trends Richie Merzian – Director Climate & Energy Program The Australia Institute