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Agriculture is often described through a set of familiar numbers: share of GDP, value of production at the farm gate, the number of people it employs. These figures are widely used, easily communicated, and deeply embedded in policy discourse. Yet they sit uneasily alongside the lived reality of agriculture’s role in the Australian economy. Across regional communities, supply chains, service industries and export markets, agricultural activity underpins a far broader web of economic relationships than headline measures alone suggest. This gap between how agriculture is experienced and how it is described raises an important question for policy making: are we measuring what matters to inform good decisions? This webinar (held on 6 March 2026) presented a discussion paper which sits within a broader program of work by the Australian Farm Institute in collaboration with AgriFutures Australia, which seeks to better articulate agriculture’s role in the Australian economy. The paper supports informed dialogue with stakeholders, laying the groundwork for policy which better reflects agriculture’s full economic footprint and strategic importance to Australia.