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#etro #streaming #mfw Simona Cochi day three of MFW waiting for one of the most outstanding national brand. ETRO is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become ETRO’s mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric. The launch of the home accessories and complements collection, in 1986, and the creation of the perfumes division, in the late 1980s, consolidated the brand’s lifestyle concept. The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition. The materials, the workings and a special talent with prints are what make ETRO unique and unrepeatable. Support free press! Please subscribe to my Channel! Likes & Comments awaited! "The Italian Way" Youtube Channel (My Camera .....my Paintbrush) is an iconic video magazine created by Simona Cochi, an Italian journalist and pr based in Milan. Simona unveils the exclusive features of the most relevant events about Art, Lifestyle, Design, Fashion, and more. Art interviews are one of the keys to be seduced by "The Italian Way" project. The creative gesture of "direct capture" (the camera like a brush) blends different and transversal elements and draws on the visual heritage, the digital, the sound in a field with still unexplored possibilities but which has the characteristics of a 21st-century Surrealism. This editorial project has been conceived on Simona return after a year and a half of work and research in different European capital cities and iconic outposts. Simona Cochi can claim international working experiences and an academic track record. 2017 - Simona Cochi starts her digital video magazine to adapt communication and journalism techniques to the new challenge of the 2.0 era. In 2018, during her experience as a video blogger in Vienna's museums, her definitive inspiration for surrealism was ignited through the work on the Man Ray's show at the Kunstforum. Further creativity and motivation have been enhanced thanks to the researches on Sigmund Freud, the other eminent Austrian's figure with significative traces of his life and works in Vienna. The video journey started as "The Austrian Way" inside the magnificent art shows in the capital city: Monet, Picasso, Gustav Klimt, Keith Hearing, Florentina Pakosta, and more. The digital producer's aim is to "paint" the path of the art exhibitions with her camera, revealing an unprecedented vision, delivering new interpretative nuances of daily reality. The images and comments of the Italian journalist are expressed to describe the emotions of art but also to portray the magnificent outposts of culture. Simona Cochi's footages are often accompanied by iconic interviews from the event's protagonist. The beauty of a work resides in its visionary strength, in its celebratory capacity, in the alienating effect it arouses and this is what the spontaneity of the author often manages to convey. The creative gesture of "direct capture" (the camera like a brush) blends different and transversal elements and draws on the visual heritage, the digital, the sound in a field with still unexplored possibilities but which has the characteristics of a 21st-century Surrealism.