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If you're an accounting firm owner looking to grow your firm, this video is for you. In this video, I share the secrets from 16 years of building an accounting practice, taking it to £1M in annual recurring revenue. I give you all the strategies to win new clients and charge higher fees whilst outperforming your competition. Whether you're just starting out or ready to transform your practice, this video will provide you with the actionable insights to build the firm of your dreams. -- Timestamps 00:00 Introduction 07:21 The Four Pillars 09:29 Insight #1 - The Opportunity is Now 17:00 How You Can Take Advantage 23:45 Capture Accounting is Born 24:50 Be a Specialist Not a Generalist 28:18 Insight #2 - How to Earn Big Fees 32:25 The Big Opportunity 34:45 Real Life Examples 36:35 Insight #3 - How to Charge More and Get Better Clients 37:55 4 Fundamentals of Pricing 44:12 Perceived Value vs Actual Value 46:08 More Examples 46:28 How You Can Do It 47:52 What You Need to Do 49:59 Keep This in Mind 50:27 Want to Learn More? 52:57 What You’ll Get in the PAC 55:17 My Promise 𝐓𝐡𝐞 𝐅𝐫𝐞𝐞 𝐒𝐭𝐮𝐟𝐟 Got a copy of The Four Pillars book yet? Get it here https://bit.ly/43VkH4t Follow ‘The Profitable Accountant’ podcast for weekly tips on growing your practice. https://apple.co/364DTEG Access an on-demand 50min Masterclass training on how to grow your firm. Watch here https://bit.ly/3y3AHav 𝐖𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐟𝐨𝐫 𝐟𝐚𝐬𝐭𝐞𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 Join 150+ firm owners in the Profitable Accountants Community – full details here https://bit.ly/47hx3q2 For 1-2-1 coaching, accountability and access to my Mastermind group – apply here https://bit.ly/3Jzah2K