Events in Google Analytics 4 explained | Understand custom and recommended events in GA4 | 2022 скачать в хорошем качестве

Events in Google Analytics 4 explained | Understand custom and recommended events in GA4 | 2022

Do you want to understand exactly how events in GA4 function so you can implement them yourself? Learn everything you need to know about custom events and recommended events in Google Analytics 4. Chapters 00:00 Introduction 00:48 Hits in UA vs Events in GA4 03:35 Different types of events in GA4 05:44 Event parameters 08:39 Event best practices Google Analytics 4 is largely based on events which is a big swing for Google. But it is fantastic for users as events make the whole Google Analytics experience much cleaner and much more intuitive. There are 4 different types of events in Google Analytics 4 1. Automatically collected events definition - basic pre-defined events that most businesses will want to track on their website Examples of automatically collected events: First visit, Session start and user engagement 2. Enhanced Measurement events definition - they enable marketers to capture even more web behaviour data without the need for technical help which again means there is no requirement to set these events up in Google Tag Manager. Examples of enhanced measurement events: Page view, Scroll, Outbound link click, Site search, Video Engagement and File Download 3. Recommended events definition - They are slightly different from custom events because Google has already done some of the thinking for you. As you can imagine the list of recommended events includes quite a few. Example of recommended events: purchase, a user completes a purchase, refund and search. Link to full list: https://www.analyticsmania.com/post/r... 4. Custom events definition - Custom events are very similar to recommended events, but essentially you can create any data point that you want.