From NATO to Web3: How To Win in the AI Era with Maryna Barysheva скачать в хорошем качестве

From NATO to Web3: How To Win in the AI Era with Maryna Barysheva

If you’re feeling overwhelmed by the pace of change — in tech, in marketing, in leadership — you’re not alone. In a world where algorithms move faster than strategy decks, many leaders are quietly asking: What do I need to unlearn to stay relevant? In this episode, we sit down with Maryna Barysheva, CEO of LKI Consulting and a pioneer in Web3 marketing, to explore the real shifts happening behind the buzzwords. Maryna has helped grow some of the world’s biggest crypto and blockchain players — but her insights go far beyond tech. She speaks to the heart of what it means to lead: knowing when to adapt, when to delegate, and how to stay human in an increasingly automated world. Whether you’re a startup founder, a marketer navigating AI disruption, or a leader rethinking your value — this conversation will help you feel less alone, and more equipped. You’ll learn: The difference between adopting AI and integrating it into decision-making What Web3 teaches us about trust, ownership, and power Why confidence is a learned skill (and how to practice it) How women in tech can become the experts others rely on What’s really working in marketing today (hint: it’s not automation) This is an episode about leadership in motion — smart, grounded, and brave. 00:00 Introduction 01:53 Marina Barcheva's Journey in Web3 06:11 Navigating Career Choices and Success 10:05 The Role of a CEO and Delegation 13:58 Leadership Transition and Unlearning 16:47 AI's Strategic Role in Web3 20:04 The Future of Leadership in a Changing Landscape 23:50 Marketing Trends and Human Psychology 29:56 Empowering Women in Tech 36:13 Defining Web3 for the Masses Follow Maryna Barysheva -   / maryna-barysheva   This episode was brought to you by RevSetter - https://revsetter.com/ & medlify - https://www.medlify.com/ Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success community together, and your voice matters. See you in the next episode! —---- About The Success Revenue Podcast: The Success Revenue Podcast is the only podcast in the Middle East that brings you leaders in Customer Success, Account Management, Sales and GTM to share ideas, perspectives, and valuable learnings on how to successfully drive revenue, delight customers and take it to the next level. Follow:   / the-success-revenue-podcast     / thesuccessrevenuepodcast   Hosts: Haydar -   / haydaralsaad   Ivy -   / ivyforero