Скачать с ютуб Transformative Design – impactful design work | D&AD Awards Insights 2021 в хорошем качестве

Transformative Design – impactful design work | D&AD Awards Insights 2021

What does it take for design to be truly transformative? The D&AD 2021 Judges discuss how design is judged and deemed useful, explore the use of digital personalisation, spatial design, the impact of Covid-19, and how privacy concerns are influencing design. For the full list of the 2021 D&AD Award-winners: https://www.dandad.org/en/d-ad-awards... #TransformativeDesign #ProductDesign #DigitalDesign #SpatialDesign Work mentioned: New Zealand Human Rights Commission, Voice of Racism, Clemenger BBDO New Zealand Google, Search Black-owned, Google Brand Studio Apple, iOS 14 Adidas, GMR – Play Connected, adam&eveDDB City of Chicago, Boards of Change, FCB Chicago Doconomy, The 2030 Calculator, FARM Olafur Elliason, Earth Speakr, AKQA Copenhagen Innocence en Danger, Just a Wall, ROSAPARK Chapters: 0:00 Introduction by Emily Gosling 2:38 Voice of Racism – exposing everyday racism in New Zealand with an effective and simple website 5:31 How designers have responded to BLM, social unrest, climate change and diversity in their work 8:30 How Google Maps made it easier to identify Black-owned business 9:38 How Covid-19 impacted designers, product design, digital design and spatial design 13:00 Apple iOS 14 – how digital design and UX design can introduce massive innovation, making apps more intelligent, personal and private 16:12 Trends in digital personalisation – accessibility, customisation, giving the user more control 18:06 adidas’ GMR – Play Connected – encouraging young gamers to spend more time outside through experiential design 22:16 Spatial design in Boards of Change – proactive, creative, user centric, accessible and the perfect use of QR code 25:31 The 2030 Calculator – how digital design can have real impact on the world 30:36 Earth Speakr – using AR and UX to create a shared empowering moment for children 34:04 Just a Wall – how spatial design can be quiet and restrained, and just as impactful as bold, expressive spatial design D&AD - Celebrating, inspiring, and nurturing creative excellence since 1962. www.dandad.org/ Instagram:   / d_and_ad   Twitter:   / dandad   Facebook:   / dandaduk   LinkedIn:   / d&ad   Pinterest: https://www.pinterest.co.uk/dandad/