Break Free from Blackbox Identity: Build a Multi-vendor Graph That You Own скачать в хорошем качестве

Break Free from Blackbox Identity: Build a Multi-vendor Graph That You Own

Break Free from Blackbox Identity: Build a Multi-vendor Graph That You Own Panel from Advertising Week 2025 Hosted by David Wells, industry principal in the media advertising practice at Snowflake. The panel participants: Ian Meyer, Head of AdTech and AI at Hightouch Uri Bushy, Head of Product at Narrative.io Jenny Yurko, VP of Data Product Strategy at WBD (Warner Bros. Discovery) Jeremy Flynn, Head of Product at Horizon Media This conversation explores how composable identity is reshaping media activation and measurement across agencies, publishers, and data platforms. Leaders from Horizon Media, Warner Bros. Discovery, Narrative, and Hightouch share how identity infrastructure built on Snowflake enables privacy-safe onboarding, higher match rates, interoperable activation, and outcome measurement across fragmented data environments. The discussion covers real-world use cases for identity resolution, data enrichment, and addressability, as well as why owning identity inside the warehouse is becoming a core architectural principle. The panel also examines the growing role of AI—from simplifying audience building with natural language, to creating semantic layers that allow disparate data sources to “speak the same language” for analytics and LLM-driven workflows.