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Get quoted by AI: the GEO playbook for Google, ChatGPT, Perplexity, and Gemini is all about shifting from “How do I rank?” to “How do I become the source these tools trust enough to cite?” In this training, I walk you through Generative Engine Optimization (GEO) and show you how to structure your content so AI systems can easily find it, understand it, and pull it into their answers. For more than 25 years, I’ve watched search evolve from ten blue links to rich snippets, and now to full AI answers that often skip the click entirely. You’ll see why clean, structured content with clear answers, headings, and schema is now just as important as traditional rankings—because visibility in AI summaries is the new front page. We’ll break down the specific on-page moves that help you show up inside AI Overviews and chat responses: concise fact-box style answers, strong FAQ sections, smart use of schema like FAQ and HowTo, and formatting that makes your content easy for machines to parse. You’ll learn how GEO fits alongside your existing SEO, so you’re not starting over—you’re upgrading your best content to be AI-ready. If you’re seeing more zero-click searches and feeling like Google and AI tools are “stealing” your content, this session will help you flip that dynamic and turn those systems into amplifiers for your brand. You’ll walk away with a practical GEO checklist you can apply to new and existing pages so you can start getting quoted—even when users never see your URL. 👉 Grab the full slide deck from this training, “Where to Focus Your SEO Efforts in 2026,” here: https://hello.stevescottseo.com/get-w... #GenerativeEngineOptimization #GEO #SEO2026 #AISEO #GoogleAI #ChatGPTSEO #PerplexitySEO #SteveScottSEO