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Let me be blunt: if you don’t know how to negotiate in the home services game, you're either leaving money on the table or burning bridges you’ll need later. That’s why I sat down with Chris Voss, legendary FBI negotiator and author of Never Split the Difference, to talk about the real tactics that move the needle in sales, marketing, and leadership. We dug into: 🔹 Why “No” is the beginning of trust 🔹 How to shift from discounting to demand 🔹 The art of tactical empathy (not the fluffy duck stuff) 🔹 What home service pros get wrong about value If you want customers who don’t blink at your price, you need marketing that makes your competitors nervous. Join Chris Voss on Fireside Chat: https://firesidechat.com/chrisvoss1 Chris Voss: / thefbinegotiator / fbinegotiator / chrisvossnegotiation / christophervoss / fbinegotiator Black Swan Group / blackswangroupltd / blackswangrp / blackswanltd / the-black-swan-group / theblackswangroup 🔔 Subscribe for more marketing & how to reduce friction in your business insights! Need help getting your business noticed? Check out our website http://wizardofads.services for marketing and branding strategy. https://www.ryanchute.com / wizardryanchute / wizardryanchute / wizardryanchute / wizardryanchute / wizardryanchute https://www.pinterest.ca/wizardryanch... / wizardofads.services / wizardofads.services / wizardofads-services #salesactivation #marketing #branding #marketingactivation #sales #advertising #wizardofads #wizardofadspartners #wizardryanchute #branddevelopment #communication #leadership #corporateculture #frictionless