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Welcome back to Church Staff Book Club with Jonathan Malm and Jason Young*! In *Episode 8*, we’re walking through *Chapter 8 of The Come Back Effect – our book on church hospitality and guest experience – where we challenge a mindset that quietly keeps people from returning: “JUST OKAY” HOSPITALITY. Most churches don’t have bad hospitality… they have forgettable hospitality. And “good enough” doesn’t usually offend anyone— it just *silently convinces guests not to come back*. In this episode, we talk about the difference between excellence and perfection*, why churches unintentionally settle, and how to make *small upgrades that build trust and help people feel *seen, safe, and truly welcomed*. WHAT YOU’LL LEARN IN THIS EPISODE: Why average experiences rarely inspire return The difference between excellence vs. perfectionism in church hospitality 5 common reasons churches settle for “good enough” Why _hospitality is about the welcome_, not the production value Small, practical upgrades that make church feel intentional (without a bigger budget) How volunteer presence, warmth, and consistency create memorable moments Why guests decide to return based on trust, not polish KEY IDEAS FROM THIS EPISODE: ✅ Excellence isn’t fancy. ✅ Excellence isn’t expensive. ✅ Excellence is care. People don’t return because everything was flawless— they return because something felt *intentional*. SPONSOR First Impressions helps churches create meaningful connections with guests—from first-time visits to lifelong discipleship. Conferences, Academy training, coaching, systems, and proven follow-up strategies: http://firstimpressions.church NEXT STEPS 📘 We’re nearing the end of https://amzn.to/3MWopYR. *Chapter 9 and Chapter 10 are next*, then we’ll move to a new book. Have a recommendation for what we should read next? Drop it in the comments or message us on social media. 👍 If this episode helped you, like, subscribe, and share with your staff or volunteer team. 💬 Questions about hospitality, guest experience, or volunteer leadership? Leave a comment—we’d love to interact. See you next week!