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Are your nonprofit board members disengaged from fundraising? In this episode of The Focused Fundraiser, Rob Burke sits down with nonprofit strategist Christal Cherry to talk about how boards set the tone for fundraising culture, how executive directors can better manage up, and how to build strong governance practices that drive real impact. With over 20 years of experience in nonprofit leadership, fundraising, and board development, Christal shares practical strategies to help fundraisers: • Reframe fundraising as storytelling and relationship building • Engage disengaged board members • Build accountability between boards and executive directors • Strengthen board governance and recruitment practices • Increase recurring giving and planned giving • Improve donor retention with meaningful appreciation If you’re a fundraiser, executive director, or board member looking to build stronger relationships and create a healthy fundraising culture, this episode is packed with actionable advice you can implement immediately. Christal will also be speaking at the WellTold Conference in Fargo (and virtually), where nonprofit leaders will walk away with hands-on, actionable strategies—not just inspiration. Listen now and learn how to focus on what truly matters in fundraising: relationships, accountability, and mission-driven leadership. CHAPTERS 00:00 Welcome to The Focused Fundraiser 00:55 Christal Cherry’s nonprofit journey 02:04 Why speak at the WellTold Conference? 03:33 How boards set the tone for fundraising culture 05:55 Making fundraising less scary for board members 06:16 How to engage a disengaged board 08:08 Board accountability and partnership with leadership 11:43 Managing up as an executive director 13:25 Building strong board governance 17:01 Fundraising trends: recurring & planned giving 19:17 Tactical takeaway: creative donor appreciation 20:41 Storytelling, leadership, and actionable fundraising