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In this real coaching session, an agent asks David how to handle a For Sale By Owner who is interviewing multiple agents and expecting a higher price than the market supports. Instead of competing with other agents on price guesses, David explains how to position a strategy that focuses on market leverage, urgency, and multiple offers. In this training you’ll learn: 00:00 FSBO Situation 01:30 First Step: Go See the House 03:00 How to Recreate a Listing Presentation on Zoom 05:20 Why You Never Compete on Price Predictions 08:15 The Real Goal: Highest Price the Market Will Bear 10:30 Cost-Per-Square-Foot Pricing Range 13:20 Why Condition Matters Less Than Cleanliness 16:00 Introducing the 10-Day Strategy 18:40 Why List Price Is NOT the Objective 21:15 Search-Bucket Pricing Explained 24:10 How Multiple Offers Drive Price Up 27:20 Why Overpricing Always Backfires 30:15 KPIs: Showings, Offers, Days on Market 33:10 How to Maintain Authority With Sellers 36:00 Final Strategy Recap Most agents try to win listings by telling sellers what they want to hear. Professionals win listings by explaining what actually works in the market. The 10-Day Sale Strategy is designed to generate concentrated demand, attract multiple buyers, and push the market to reveal the highest price buyers are willing to pay. If you’re a real estate agent who wants to learn how the full 10-Day Sale Strategy system works, from generating seller opportunities to positioning the strategy with homeowners, visit https://easysellerleads.com and see how agents are applying this approach in their markets.