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EP. 115 Static vs. Video Ads: The Budget Battle for Marketers

In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions more efficiently than video content. They also provide practical tips for creating effective static ads and leveraging customer feedback to refine marketing messages. Chapters: 0:00 Intro: Hosts discuss recent NBA game experience 5:53 Static imagery: Overlooked creative opportunity in marketing 11:01 Testing messages with static ads on a budget 17:20 Hims ad campaign: Clever messaging comparison 22:57 Billboards as inspiration for effective static ads 27:46 Case study: Comfort's unique hoodie marketing approach

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