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Hotel tech architecture is now a leadership issue, not an IT issue. In this conversation, CitizenM’s Michael explores why data foundations and guest recognition determine whether hospitality can stay both high-touch and profitable. From AAA locations and a tightly defined target guest to a tech-forward operating model, this episode breaks down what it takes to deliver a consistent brand promise across cities, owners, and changing market expectations without relying on a traditional loyalty program. Key strategic insights discussed: Why “high-tech enables high-touch” and how digital journeys remove friction without removing hospitality The structural constraint most operators face: legacy PMS-first stacks that cannot support seamless experiences Guest recognition and data quality as prerequisites for meaningful personalization and trust How CitizenM built business intelligence capabilities early and uses data-led decisions across the organization Where technology can reduce operational cost and why guests perceive self-service as control Why hospitality principles are moving into multifamily, BTR, and other living sectors, and what consistency and belonging will define How to approach modernization as a CEO-led, cross-functional program with the right external expertise For more industry analysis and strategic insights on hospitality tech, living sectors, and communications: https://abodeworldwide.com/news-insig... Website: https://abodeworldwide.com LinkedIn: / abode-worldwide ►Like the video..!! ►Share this video with your friends..!! #HotelTechArchitecture #HospitalityTechnology #HotelTechnology #PropTech #LivingTech #HotelOperations #GuestExperience #DataDriven #B2BPR #StrategicCommunications #HotelIndustry #MichaelLevie #HospitalityWithMichaelLevie #AbodeWorldwide #PillowTalkSessions 👉Subscribe: https://bit.ly/4tjhJnX ©AbodeWorldwide