How to Tell If Your Marketing Agency Is Lying (Google Ads Red Flags) скачать в хорошем качестве

How to Tell If Your Marketing Agency Is Lying (Google Ads Red Flags)

If you’re paying a Google Ads / PPC agency and you suspect nothing’s happening… this is your lie detector. In this video we walk through the non-negotiables that expose lazy management, misleading reporting, and straight-up predatory setups (like holding your accounts hostage). We cover the biggest red flags we see when auditing accounts—especially the “ROAS looks amazing but growth is dead” problem. What you’ll learn: Why account ownership (Google Ads, GA4, GTM, Meta BM) is non-negotiable How to use Change History to verify they’re actually working How to check Search Terms for wasted spend + brand inflation The sneaky issue with Search Partners and junk lead quality The location setting that quietly burns budget Why auto-apply recommendations can wreck accounts The conversion setup mistake that makes your data worthless YouTube/Demand Gen: click vs engaged-view attribution (and how people misuse it) Billing: why you should never send money to an agency to “pay your ads” Chapters 0:00 Intro — how to know if your agency is bullsh*tting you 0:54 Account ownership (don’t get held hostage) 2:17 “We made changes” — prove it with Change History 4:52 Search terms: brand vs non-brand + wasted spend 12:27 Network settings: Search Partners (lead quality traps) 13:50 Location settings: Presence vs Presence/Interest 15:33 Auto-apply recommendations (turn them off) 15:41 Conversions: primary vs secondary + “everything under the sun” 17:45 One vs Every (double counting + spam) 21:00 YouTube attribution: clicks vs engaged views 23:33 Billing setup: keep it in your name 24:25 Top red flags recap + closing Subscribe for more blunt audits + scaling breakdowns. Ready to scale your business with expert Google Ads management? Complete this short form to get started: https://docs.google.com/forms/d/e/1FA... Connect with the Google Ads experts on LinkedIn: Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Andrew Terpstra:   / andrewterpstra86   Dive into the click-iverse with Usama Khan and Colby Doyle, two cutting-edge marketing strategists, to learn about marketing strategies that go far beyond the initial click. Join our community where elite marketers gather to master the strategies that bring results beyond the click: www.skool.com/ccv-ads-unburnt #digitalmarketing #ppc #paidtraffic #googleads